Philips Hue eCommerce site
Fine-tune for the perfect lighting
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Philips Hue eCommerce site & Lighting App
Challenge: Enhance the user experience (UX) of the Philips Hue website and mobile app to improve customer acquisition, product adoption, and overall user satisfaction.
(Role: Creative direction, UX/UI)
https://www.philips-hue.com/en-us
Enhancing Key User Journeys:
We focused on optimizing key user journeys in the Philips Hue ecosystem, emphasizing visual appeal and clear communication:
Streamlined the setup process for new users, designing a user-friendly onboarding flow for easy product connection and integration.
Enhanced the browsing and search experience, helping users effortlessly find Philips Hue products suited to their needs while showcasing features through visual design.
Collaborating with copywriters, I ensured product descriptions, setup guides, and educational materials were clear, engaging, and easily accessible.
Crafting Wireframes and a Clear Sitemap:
Developing Wireframes:
Collaborating closely with UX designers, we translated user insights into detailed, intuitive wireframes that streamlined navigation, clearly presented products, and simplified the purchasing process.Creating a Comprehensive Sitemap:
We structured an intuitive sitemap based on user behavior and feedback, enhancing findability, reducing complexity, and providing a smooth, engaging user experience from product discovery to checkout.
Creative Direction & Visual Cohesion:
I provided creative direction on Photoshop to ensure a consistent and visually appealing design language across all touchpoints, from the website to the mobile app. This ensured a cohesive user experience that aligned with the Philips Hue brand identity.
Outcomes:
Improved user experience for key tasks like product browsing, purchase, and setup.
Increased user satisfaction with the Philips Hue ecosystem.
Potential for increased customer acquisition and product adoption.
Enhancing Key User Journeys:
We focused on optimizing key user journeys in the Philips Hue ecosystem, emphasizing visual appeal and clear communication:
Streamlined the setup process for new users, designing a user-friendly onboarding flow for easy product connection and integration.
Enhanced the browsing and search experience, helping users effortlessly find Philips Hue products suited to their needs while showcasing features through visual design.
Collaborating with copywriters, I ensured product descriptions, setup guides, and educational materials were clear, engaging, and easily accessible.
Leading a Collaborative Design Effort:
As Creative Director of UX, I led a team to enhance the Philips Hue user experience by:
Defining Design Vision: Conducting competitive research and collaborating with stakeholders, We established a design vision that aligned with user needs and business goals.
Fostering a Collaborative Team: I worked closely with UX and visual designers, facilitating workshops to translate insights into effective design solutions and partnering with copywriters for clear messaging.
Creative Direction & Visual Cohesion:
I provided creative direction on Photoshop to ensure a consistent and visually appealing design language across all touchpoints, from the website to the mobile app. This ensured a cohesive user experience that aligned with the Philips Hue brand identity.
Outcomes:
Improved user experience for key tasks like product browsing, purchase, and setup.
Increased user satisfaction with the Philips Hue ecosystem.
Potential for increased customer acquisition and product adoption.